Vebbler: India’s answer to Facebook, Twitter?

If you thought the world of online social networking is only about Facebook, Twitter, Google Plus and LinkedIn, then hold on: there is a serious challenge coming from India.
The new, fledgling service, called Vebbler, is mostly about what Facebook and Twitter don’t offer, besides taking online interactions to newer levels.
Founder Sahil Bhagat says Vebbler is based on personal networking, wherein online interactions are similar to the way we interact in real life. He says when the current networking sites were launched it was mostly students and youth who were online. But today, the demographics have changed so much that everyone from parents to teachers to colleagues and bosses are online.
Vebbler is based on crowd-layering model. Here, when you add a person, you have to put him or her into a group like workmate, acquaintance etc. He says, “In other sites, that’s not the default way, it’s just an option. Here all your connections are categorized just as in real life,” says Bhagat.
One application of the model is in chat. Explains Bhagat, “When you are on holiday, you don’t want to chat with colleagues, but only with friends and relatives. So, you can disable them.”
An innovative feature is social commerce. Explains Bhagat, “We can so far tag only face. But there are elements other than the face: watch, dress, belt, spectacles etc. Suppose you like the watch you see in a photo and want to buy one like that, click on it. Vebbler goes to e-commerce portals and finds out products similar to the one in the photo. If you buy right away, you get discounts of up to 8%.” He has brought in the feature because he thinks people are bigger influences than ads. “No personal data are shared,” he stresses.
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How to keep your real name and face out of Google’s ads

The journey was long and full of baby steps, but we’ve finally reached the destination: Google updated its terms of service on Friday to allow the company to slap your real name and face alongside ads, under an expansion of its “shared endorsements” program.

Getting here took a while, and it took a slow expansion of the Google+ social service.

First, Google+ users had to sign up for the service with their real names, rather than pseudonyms. Next, all new Google Accounts—even if you only wanted Gmail—required you to sign up for Google+. Then, back in May, Google began coaxing veteran YouTubersinto adopting Google+ accounts, and a few weeks ago, the company announced that allYouTube comments will be powered exclusively by Google+.

Google+ integration throughout Google’s services seemed pretty handy at first. When searching the Play Store, the power of “shared endorsements” showed you when your friendsa given app (not unlike what iOS and OS X users see when looking for game recommendations in Apple’s Game Center app). When searching the web, Google+ identified when your buddies +1’d a given site. Now, Google’s bringing your real name, face, reviews, and comments to Search ads across the web.

 

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Should Your Company Be on Google+?[The Daily Muse]

For the last few years, social media experts have heavily debated Google+ and its role among the big social media platforms. While many claim that it’s a successful, growing platform, others argue that it hasn’t taken off in the way that other well-known sites like Facebook, Twitter, Tumblr and Pinterest have.

The data doesn’t paint any clearer of a picture: According to socialmediatoday, a study byGlobalWebIndex claimed that Google+ is the second most-used social network worldwide. But recent studies by the Pew Research Center and ComScore on social media usage don’t even include Google+, and a report by Dartmouth on the adoption of social media by Fortune 500 companies says that only 35% of big companies have a Google+ account, compared with 77% on Twitter and 70% on Facebook.

If you’re wondering (for the millionth time) whether your company should be paying attention to Google+, all of this noise can be confusing. But remember this one very important differentiator: Google+ is a Google product. As you decide whether you want to launch a Google+ platform for your business, here are a few implications to consider.

SEO

Google+ content counts toward your overall SEO ranking because Google indexes Google+ content in the same way it does for Web pages. This means that when you post to Google+, your content is searchable, it ends up higher in search results, and it appears in search results for a longer period of time than if you posted that same content to another social platform, like Facebook.

For a detailed breakdown on the link between Google+ and your SEO ranking — and how you can use the platform to your SEO advantage — check out socialmediatoday’s recent article on the matter.

Google+ Hashtags

Google recently announced that Google+ hashtags would now be available through Google search. So, if you’re in the need for a few social media tips and you Google “#socialmediatips,” you’ll see your normal search results, but on the right-hand side of the page you’ll now also find Google+ posts that include the #socialmediatips hashtag.

This is important for two reasons: First, the right-hand corner of the Google search page is some seriously sought-after real estate. Second, people searching for specific hashtags on Google are not always people that have Google+ themselves, or, if they do, are not necessarily already part of your Google+ community. When you post content to Google+, you’ll reach your Google+ followers, but now you’ll also reach people outside of that network in an extremely targeted, impactful way. Just make sure you tag your posts with your most relevant, popular SEO terms.

YouTube Comments

Last week, Google also announced that all YouTube comments would soon be powered by Google+. If your company is heavily ingrained in the YouTube community, you won’t be able to go much longer without launching a Google+ platform.

After considering how much of your audience is on Google+, the resources you have to support the platform, and the factors listed above, you might decide that launching a Google+ page right now is not in your best interest. Which is totally fine. What I wouldn’t do? Write it off all together. If Google continues to integrate Google+ into its products, it’s in all of our best interests to keep an eye on what, exactly, that means.

Source: Mashable.com