Most applications for beacon technology so far have been targeted towards retailers and marketers — for instance, beacons have been used to push coupons for McNuggets when you walk by a McDonalds. Taking a different approach to the Bluetooth Low Energy protocol, a new free app from developer Brian Mueller employs beacons to help you eat less.Carrot Hunger, which launched for iOS on Thursday, has a nifty feature that requires a beacon in your fridge. Like a digital version of a “nothing feels as good as skinny feels” magnet on your fridge, the Carrot Hunger app can push a notification when you’re nearby a iBeacon reminding you to log the food you’re about to eat — effectively, a reminder not to stuff your face. Carrot Hunger recommends sticking the beacon in a fridge, but you can also stick a iBeacon in, say, your office’s kitchen.
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