When Apple launched the iPad Air 2 with its new programmable SIM card on Thursday, I suggested Apple had all the tools necessary to become a global virtual operator, selling data (and eventually voice) services directly to its customers. It’s a move industry observers like Gigaom contributor Rudolf van der Berg have been anticipating for some time, but I still feel the likelihood of Apple becoming a flow-blown carrier is slim.
When signals go down, networks get congested and unexpected charges appear on your bill, people vent their displeasure at their carriers. That’s grief I’m sure [company]Apple[/company] doesn’t want to deal with. But Apple has plenty of other options beyond becoming a mobile virtual network operator (MVNO) if it wanted to exert more control over the mobile industry.
Apple, just like any other phone maker, has always acted as a gatekeeper to mobile networks through its hardware choices…
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