Heads up display startup Navdy nabs $6.5 million in seed funding to bring its GPS system to cars


Navdy, a San Francisco startup planning to ship a dashboard heads up display in early 2015, is set to announce today a $6.5 million seed funding round that will be used to hire staff and prepare for manufacturing.

Navdy actually secured the money before launching its pre-order campaign in August — a move that would allow the company to deliver the product even if had not received a large number of orders, CEO Doug Simpson said in an interview.

He said he believes Navdy appealed to investors because it solves a familiar problem: using your GPS and phone while driving. The device sits on your dashboard and floats driving directions, notifications and other information seemingly on the road out in front of the car, reducing the need to look away from the road.

“To be honest, I was skeptical how much money we could raise as a hardware startup that…

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