NEW DELHI: In a bid to push the sales of its Kindle e-readers, Amazon has introduced a special trial offer that allows consumers to order and use the devices for two weeks and return them for a full refund, if not satisfied.
The promotion will go on till July 23 and is valid for both Paperwhite (3G and non-3G new generation models) and Kindle 6-inch e-ink display model. According to Amazon, customers will be charged for the device upfront and if the customer decides to return it then the refund will be made post the return within 3-5 days either by cheque or a bank transfer. The trial offer will be restricted to only one device per customer.The device has to be returned with all the original packing tags, inbox literature, warranty/ guarantee card, freebies and accessories.
The Kindle Paperwhite 3G version is available at Rs 13,999 while the non-3G version is priced at Rs 10,999. Kindle 6-inch eink display model costs Rs 5,999.
“We know from our experience around the world, that once the consumers experience the device, they love it! Their apprehensions of eye strain vanish and they quickly realise how it feeds their appetite for reading and how convenient it is to have instant access to any book they want to read or the ability to carry their favourite books with them at all times. We are committed to helping India read more and this is one tiny step towards that,” said Devesh Khandelwal, Senior Product manager, Kindle India.
Launched in India in January, the new generation Kindle Paperwhite features new display technology with improved built-in light; a 25% faster processor and new touch technology with 19% tighter touch grid for better sensitivity. The e-reader also boasts of some new features such as Kindle Page Flip in-line footnotes, Freetime and Vocabulary Builder. The ereader now also offers Facebook and Twitter integration for sharing recommendations, highlighted sections and quotes.
As per the company, the new ereader offers higher contrast and better reflectivity for whiter whites and blacker blacks. The new Paperwhite weighs 206gm and offers a battery backup of 8 weeks on a single charge.