Many times over, I would run a Google search on how to rank number 1 in Google. The information presented always gets complicated, I never figure out how these SEO experts do it.
I felt completely overwhelmed, confused and frustrated due to lack of free targeted traffic. This began my quest to find out how Google works.
After many trial and errors, I finally decode some basic steps you could take to increase your chances of being rank higher in search result pages.
So I decided to write this article for beginners blogger who wants to understand the simple basics to build both human and search engine friendly blog so they could increase their chances of ranking high in search engines without having to know the nitty-gritty of search engine optimization.
What You Should Know.
There are tons of information out there on how to rank #1 in Google, many of which will only turn you to internet junkies. Lots of garbage information that will only get you confused and completely paralyzed.
Many of what you’ll find online on how you can rank your pages up to the first page of search result are completely meant for the techies and not an average bloggers like you and I.
In my opinion, there are only 4 most important aspect you should focus all your energy and attention when trying to hit the first page of Google or any other search engine.
Below is what I consider most if you want to rank your web pages high in search result.
*Warning – There are lots of factors that determined how webpages are ranked like domain age, quality of content, quality of back links, sites speed, frequency in posting, search term you’re targeting etc. What you’re reading now are meant to put your blog and content on the right track and not a guarantee that your webpages will hit top spot after following my instructions.
#1. Submit Your Blog Url.
The first step towards search visibility is to submit your blog url to Google and other major search engines on the net.
If your blog url is not submitted to search engines, you don’t stand any chance of getting found.
Although, Google will find you even if you don’t submit your blog url but is better to put your destiny in your own hands.
#2. Create a site map for your blog.
Creating a site map is easy and you don’t have to do it yourself. If you’re on Word Press, there are plugins that will create and submit your site map on your behalf each time you updates your blog.
This is very essential to do as it always allow Google crawlers to properly craw your entire blog and index your pages properly. It tells Google how your site has been structured so crawler knows their ways in and out.
You’ll need to install a video site map plugin that allow Google to index videos on your blog.
#3. Blog Description.
This is one of the most important foundations to search visibility. If search engines crawlers can’t in one simple sentence understand what your blog topics is all about, you probably not going to appear anywhere on the net.
And if you does appear by mere accident in any search result pages, it is for the wrong keyword. This will amount to higher bounce rate on your blog.
The first most important thing to do is to have in a clear visible space on your blog and in one sentence what problem exactly is your content solving on the net?
In other words;
- what are your writing about?
- What category of audience are you targeting with your information?
In one good concise statement you should be able to answer all this questions. If you can’t, then you’re in serious trouble and no amount of search engine optimization and keyword research combine will help you get on the first page of SERP.
The downside to this is that if you don’t have your own blog description in-place, search engines will find a string of text on any page on your blog and attached it as your description.
That is if you’re lucky they found one, and the worst case may happen in which Google may choose not to display any meta description in your listing. Very bad for commercial purpose.
A good Meta description should contain a part of the keywords your company or blog is primarily targeting with your content. It makes it easier for people and search engines to quickly understand your content, services or products.
#4. Write Quality content.
Everything you’ve read above will become completely useless and waste of time, energy and resources if at the end of it all your content is nothing but gibberish.
The only factor that stands between you and success online is the value you give in your service. Make sure in every article you produce anywhere online, you give your best.
What are quality content?
I can’t categorically tell you what quality contents is, but I assure you that when you create one, you’ll recognize it. When you create a quality content, these are the benefits that comes along with it:
- It will spread like wild-fire on social media sites.
- It will become a reference point.
- You will build back-links in the process.
- Bloggers will start linking to it.
- It will rank higher in search engine due to quality of links pointing toward it.
- It will bring in new loyal readers.
- It will be relevant today, tomorrow and always.
So how do you create a quality article?
There are no right or wrong ways to produce a quality article. Don’t be surprise when an article you pour all your heart in writing didn’t get a single social share and something you wrote just to update your blog went viral like a virus.
Is all about connections and effective promotions. But there are some things you can start
The first thing you’ll need most in creating quality article is the”headline“. Learn how to craft articles headline that stand-out from the crowd. I won’t duel much on writing never to ignore headline
Nevertheless, here are 5 time-tested and proven headlines categories that compel users to take certain action and click the call-to-action button in your copy.
News Headline –
- Italian Airline Crashes at San Francisco.
- Six Win as Word Press end guest blogging contest.
- Just released – Comment-luv 3.1 Word Press plugin.
How to Headline –
- How to write compelling articles.
- How to rank #1 in Google search engine.
- How to satisfy a woman in bed.
Question Asking Headline –
- Short post vs long post which is better for SEO?
- Do you commit these web design mistakes?
- Who else want to make $1000 online working 2 hours weekly?
Direct headline –
- Get 5% off Go-daddy hosting.
- Get my money-making secret Guide.
- Download our 30 pages SEO book Now.
Command headline –
- Click on the link now.
- Subscribe to our newsletter.
- 2014 Guest Blogging contest is out! Join now.
Benefits Headline –
- Make $1000 in two days working five minutes daily.
- Loss 30 ponds in less than two-week with weight loss pro.
- Rank your websites number 1 with Google ranker 2.0 WordPress plugin.
Testimonial Headline –
- How I rank #1 In Google.
- How 20-yr-old deaf and dump made $647,694 in 30 days.
- How I loss 67 ponds in two weeks and how you too can.
Start experimenting with each of the above headlines and see what works and don’t work for you. I guess you grab the ideas behind each one?
Optimizing your content for search visibility.
What you need to understand here is, its takes work and lots of it to rank your pages high in search result. Am not saying you will rank #1 or even get to the first page of Google but if you follow the steps outline here, you will increase your chances of hitting first page.
Ask me why I believed you will? I know because they worked for me.
The key important thing you’ll want to take here is before you write your next post; ask yourself this very question –
- Who are my targeted audience with this information?
- Why should I write for this audience?
- What problem are they facing that I need to solve with my information?
- In what format should I present this information?
All these questions you’ll need to answer in your content. Remember, you’re to write for human first, and search engine second.
When you’re done brainstorming on all this criteria, is time to do some keyword research using the Google keyword planner formerly called keyword tools. That’s what I use.
Providing genuine answer to those questions will make it easier for you to have a list of keywords related to your content. You’ll want to find its global monthly search and market value.
Here you’ll want to go after keywords with high volume global monthly search to build your content around.
A Word of Advice Here.
Focus on low competitive keyword to increase your chances of ranking high for a keyword that your targeted audience will find you with. There are many factors that lead to higher ranking which only on-site SEO will not guarantee you there.
Type your keyword phrase into Google search and see what result it return. If the search result is more than 100,000 then it seems is highly competitive.
Focus on writing your article around keywords that are below 70,000 return results to increase your chances.
What you’ll need to understand here is; the keyword may not send you massive amount of traffic but is far better than bunch of drive-by traffic that does nothing for your business.
What you want is free targeted traffic; you only need to make the best out of it. Quality matter most, not quantity.
Now, its time to write your post and tweak it around to include your targeted keyword. I’ll suggest you write your post normal and later see how you can include your focus keyword in it.
Don’t stuff your article with keyword in all paragraph, it doesn’t work that way anymore. I recommend you include your focus keyword in the first paragraph of your post and lastly, in the concluding part of your post. Keyword density is no more an important aspect to ranking webpages.
Make sure you include your keyword phrase in the title tag and post title, also in the Meta description tag. This help to entice visitor from search engine to click-through to your websites.
The earlier you tell these spiders what your content is about the better, that’s why you’ll want to include your focus keyword in the early paragraph of your post and it also help readers to understand they’re reading the right information.
All-in-all, write for human first, then make sure the search spiders are able to find enough meat and potatoes on your blog when they come crawl your pages.
Also remember that these spiders have no eyes yet, so it will be best to give your images description tag. It will help these spiders to know what type of information they’re crawling.
Now that you’ve created something worthy enough to tell families and friends, is time to share it with loved ones.
In fact, no one will ever notice your content exists if you don’t go out and tell them about it. You start by placing on your blog social sharing buttons of all major social media sites like Facebook, twitter, LinkedIn, Google+, Delicious, StumbleUpon, etc.
I assume you already joined as many as possible relevant bloggers communities. After hitting the publish button on your blog, visit relevant Facebook groups, bloggers communities and share your content in there.
Promote promote and promote till you have exhausted all available marketing channel within your reach. This way your content will be seen by more targeted audience who could help spread the word out of your blog.
I believe all I’ve said so far is just an intro. There is plenty left to be learned when it comes to search engine visibility and the theory of blog post optimization.
I will be grateful if you can share with me your invaluable experience through the comment box below.