IMAX to launch luxury home theatre systems @ $250,000

BEIJING: China’s newly minted rich can now get up close and personal to the movies after mega-screen maker IMAX signed a deal to produce luxury home theaters in the company’s second largest market.

The fifty-fifty joint venture with Shenzhen-based TCL Multimedia will give Chinese the chance to watch IMAX-enhanced Hollywood blockbusters in the comfort of their homes, maybe even on the day of their world premieres.

The price? At least $250,000. The joint venture is targeting wealthy homeowners in Hong Kong, Russia, and the Middle East, but the main focus, IMAX chief executive Richard Gelfond said, is China.

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