It’s bad enough that Facebook
openly sold user photos and information to sponsors. Now a new privacy breach is potentially on its way as the company is testing technology that can track minute user activity, even down how a someone’s cursor is behaving on the site.
Facebook analytics chief Ken Rudin revealed the test during an interview with the Wall Street Journal, and said the social network may significantly expand the data it collects on its users.
The tracking tech extends to measuring thingshow long someone holds their cursor over a certain part of the Facebook website and whether a user’s News Feed is visible on their desktop or mobile device.
Rudin told the Journal that this information could be added to the company’s data analytics warehouse,Facebook could use it to better gauge product development (like implementing a redesign) and create more targeted advertising.