Internet giants Amazon, Apple and Google targeted ahead of world‘s biggest book fair

Organisers of the world’s biggest book fair warned on Tuesday against the domination of Internet giants as the publishing world grapples to blend old and new forms of reading.
American giants Amazon, Apple and Google — whose entry into the world of online sales and digital books is threatening the traditional publishing industry — are “logistics magicians but are not publishers“, said Juergen Boos, director of the Frankfurt Book Fair.
There’s no passion there,” he told reporters as the giant German book fair prepared to open Wednesday.
Boos warned it was essential to maintain diversity in what people read and publish.
Doing so, he said, meant that technical standards that influence the way people read and access content, such as payment systems, should be designed to serve customers.
“Technical standards are tools. They must be designed to serve people and their needs, not the other way around,” he said.
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