Turn The News Into Blog Content Your Customers Can Use

turning news into blog contentTo attract and keep attention in today’s information-rich landscape, it’s important to keep sharing new content with your audience. I encourage companies to publish new blog posts weekly.In between blog posts, you can discuss and promote those posts on social networking sites like Twitter, LinkedIn and Facebook, along with starting and participating in other conversations.

Ideally, the bulk of your blog content and social media posts will be planned and created to meet your customers’ needs and improve their lives or businesses (Amy Porterfield recommends that all of your content be designed to educate, entertain or empower). Ultimately, this will solidify your expertise and encourage them to hire or refer you when the need arises for what you do.

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