Fake online reviews: US companies fined $350,000

Fake online products reviews have been around for years, fuelled by unscrupulous marketers seeking to boost sales.But a recent crackdown by authorities in New York could be the shock needed for the online sector to clean up its act.

The New York state attorney general’s office recently ordered 19 companies to halt these practises and pay fines totalling $350,000 to settle charges of manipulating online reviews for sites such as Yelp, Google+ and others.

The settlement stemmed from an undercover investigation in which officials created a fake yogurt shop in Brooklyn and sought help in marketing from so-called “search engine optimization” firms that work to boost a company’s online presence.

Read More: Techgig.com

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