Indian start-ups‘ billion dollar opportunity

A new breed of Indian software companies is profiting from the hunger of smaller enterprises for cutting-edge technologies, unlike their bigger IT services brethren that depend on large corporations in markets abroad. 

While the likes of InfosysWipro and Tata Consultancy Services earn more than $75 billion (Rs 4.7 lakh crore) by providing software services overseas, the upstarts are targeting millions of small and medium businesses(SMBs) in India eager to adopt the latest technologies
“The factors driving the movement towardsSMBs are SMBs themselves, which have realised that software can make a difference to their businesses. Thanks to cloud computing, software is getting cost-effective,” said Sharad Sharma, former R&D head of Yahoo in India, and part of iSpirt, the industry thinktank for Indian software product firms.

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